SEO
A Search Engine is a Software system that has been created to search for information or to find information from the world wide web. Because you know that thousands of Websites or millions TB of data are store.
A Search Engine is a Software system that is designed to carry out web searches. it is the process of marking your Website/Web page better for search engines, so that it can rank higher.
Types of SEO
ON PAGE SEO : On Page SEO refers to optimizing the parts of your website you control like content , HTML Title of page , URL etc.
- Optimized HTML File
- Content Optimization
- Keyword Rich Content
- Optimized URLs
- Image Optimization
OFF PAGE SEO : Off page SEO focuses on the ranking factors that occur outside of your website like brand mentions and backlinks.
- Backlinks
- Domain Authority
- Social Links
- Forum Submission
Techniques of SEO
WHITE HATE SEO : It’s a Ethical and Organic SEO. White hat SEO includes optimizing your website following the restrictions imposed by search engines.
- Content Optimize
- Quality Content
- Relevant Internal Links
- Relevant Strong Backlinks
- Sitemap
- Technical Aspects
BLACK HAT SEO : It’s a Unethical SEO. Black hat SEO Includes Unethical Techniques Which are Disapproved by Search Engine.
- Keyword Stuffing
- Duplicate Content
- Cloaking
- Hidden Text , Links
- Link Spamming/Link Farming
Technical SEO Techniques
- Web Page Speed /Load Time
- Structure of Website
- Sitemap
- Redirection Pages
- Mobile Friendliness
- Robot.txt
SEO Project Goal
- Understanding Of Business
- Current Website Performance Analysis
- Keyword Research
- Competition Site Analysis
- On-Page Optimization , Technical SEO & Off-Page Analysis
- Maintain the Position by Data Analysis